Turn Underperforming Assets​​ into Valuable Media

The transacting of digital media in real-time through the real-time connection of publisher inventory to audience-based buying platforms.

A type of buying that involves a direct relationship and negotiation between the advertiser or agency and the publisher, resulting in a more customized and integrated advertising experience. Sponsorships can include exclusive branding on a particular section of a website, within a series of content, or during an event hosted by the publisher, providing the advertiser with prominent visibility and association with the publisher’s brand.

Hyperlocal advertising engages audiences precisely where they are, delivering highly relevant, location-based ads in specific neighborhoods or areas. This granular targeting ensures maximum relevance and engagement, making messages resonate more profoundly with local audiences.

Tailored email marketing campaigns blend compelling content with personalized experiences to connect with audiences at a deeper level. Strategic timing, segmentation, and content creation drive higher engagement, open rates, and conversions, turning emails into a powerful marketing tool.

Digital out-of-home advertising transforms public spaces into engaging ad experiences, using dynamic digital billboards and interactive displays in high-traffic settings. This approach combines the visual impact of traditional outdoor advertising with the targeting precision of digital media

E-commerce media platforms like Walmart Connect and Target Roundel are in-house advertising solutions offered by major retail brands. They allow suppliers and partners to advertise their products directly on the retailers’ websites and apps, as well as through other digital channels leveraging their 1st party datasets.

By leveraging CRM data, businesses can create more effective media campaigns by targeting specific segments of their audience with messages that are tailored to their known interests and interactions with the brand. This can include customizing ad content, timing, and placement to align with the customer’s position in the sales funnel or lifecycle.

A Customer Data Platform (CDP) is a unified database that aggregates and integrates customer data from various sources to create a single, comprehensive view of each customer. This platform enables companies to consolidate and manage customer data such as demographics, behavior, transactional data, and other interactions across multiple channels and touchpoints.

Attribution modeling dissects the influence of each marketing touchpoint on customer behavior, enabling a deeper understanding of channel contributions to conversions. This insight allows for smarter budget allocation and campaign optimization, ensuring marketing investments yield the best returns